Wednesday, February 11, 2009

Blogging Workshop for Wedding Professionals

You already know why you should blog. We'll show you how.

Presented by Liene Stevens of Blue Orchid Designs and The Smart Planner™

Who: Any wedding professional who wants to effectively leverage online
media to grow their business
When:July 15, 2009
Time: 9 am - 4 pm
Where: Winfield Little Studios,
21650 Milsa Dr., San Antonio, Texas 78258
Cost: $150 per person
Click here to Register

Since the launch of the Blue Orchid Blog in 2006, it has grown to include over 3000 unique daily visitors and is partially to credit for the launch of two new Blue Orchid Designs offices on the East Coast. In the Blogging Bootcamp, Liene will share specific strategies and techniques she has personally used to grow the Blue Orchid Designs blog to where it is today.

This workshop is open to all wedding professionals, not just wedding planners. Space is limited and will be filled on a first come, first served basis so reserve your spot now! Laptops are optional and lunch will be provided.

Topics covered will include:
*How to discover and leverage your blogging voice
*How to maximize your blogging ROI
*How to develop killer content - consistently
*How to set short term and long term goals for your blog
*How to effectively analyze your stats and blog traffic
*How to increase your readership and keep them coming back for more
*Specific strategies and techniques to use your blog to improve your main website's SEO or "findability" on Google
*How to promote your brand through your blog's design and content
*Maintaining professional boundaries while still being personable
*And more!

The Blogging Bootcamp will not be a class on blogging philosophy. You already know that blogging is a good idea. We'll be showing you how to do it so that it is worth your time. No topic will be off the table, and any questions you may have will be fair game.

With prior experience in planning events in the non-profit, corporate and private sectors, Liene Stevens opened Blue Orchid Designs, an event design and planning firm specializing in luxury weddings. One of Arizona's fastest growing wedding planning companies, they have expanded nationally to include the New York City and Washington DC bridal markets. Liene's expertise has been sought out by numerous publications, including The New York Times, Conde Nast Portfolio, Washingtonian Magazine, Arizona Society Magazine, and CNN.

Liene studied cross-cultural psychology at Arizona State University and her experiences working in developing nations have enabled her to think quickly on her feet. While serving as one of the executive directors at an international non-profit, Liene received specialized training in leadership, crisis management, teambuilding, as well as conflict resolution and mediation. In addition to planning stylish weddings and events through Blue Orchid Designs, Liene is the founder of The Smart Planner, a business coaching resource for professional wedding consultants. Event planners from around the world have credited Liene's strategic mentoring with increasing their profit margins and improving productivity goals. Her first book is scheduled to be released Spring 2009.

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